B2BS1_Building_B2B_Sales_Foundation

Course Description and Competencies

What to Expect

In this course, you will work through four modules of material. Each module is broken down into smaller lessons. These will help you build a strong foundation of skills for success in B2B sales. Through the lens of a salesperson, you will explore goal setting, teamwork, communication, and much more.

Throughout the course, you will find readings, videos, and a variety of interactive elements. These include knowledge checks, flashcards, AI simulations, and more. Engaging with these activities reinforces new learning. It also complements the knowledge you bring to this area of study.

Course Competencies

This course covers the following competencies:

1. The student develops and implements effective goal-setting strategies to enhance personal motivation and achieve desired outcomes.
The student collaborates effectively within diverse teams to achieve common goals, demonstrating skills in communication, conflict resolution, and shared responsibility.
The student recognizes and manages emotional responses in themselves and others during challenging situations, maintaining professionalism and composure.
The student applies communication skills to their personal and professional relationships.
The student applies empathy, active listening strategies, and self-awareness to improve professional relationships.

Assessment

You will demonstrate competency through one performance-based assessment. This assessment consists of two tasks, each with two parts. You must achieve a ranking of Competent on each task to pass the course.

You may attempt each task two times before additional support is necessary. If you require further attempts, please contact your Student Experience Team.

2 Final Projects

3 Competency Units

Course Outline

Module	Upon completion of this module, you will be able to:
Goal Setting	Apply SMARTER criteria to create specific, measurable goals. Align personal values with goal setting for increased motivation. Develop action plans to pursue and track progress towards goals. Utilize both intrinsic and extrinsic motivation techniques.
Teamwork	Navigate and resolve interpersonal conflicts constructively. Work together to set, pursue, and evaluate team objectives. Implement inclusive practices that promote diversity, ensure equal opportunity, and foster a culture where all feel heard, valued, and respected, regardless of background or identity. Develop strategies to cultivate a sense of belonging and inclusion within the team, addressing any challenges related to diversity with sensitivity.
Emotional Awareness	Identify and acknowledge emotional triggers during challenging situations in team settings. Demonstrate self-regulation techniques, such as deep breathing or reframing, to manage emotional responses and maintain composure. Reflect on emotional responses after challenging situations to improve future self-management skills. Identify emotional cues in others and apply emotional intelligence techniques, such as active listening and empathy, to manage the emotional responses of others and reduce tensions in challenging situations. Promote positive interactions by fostering an emotionally supportive environment that encourages openness and collaboration.
Communication	Explain how communication theory improves listening and communication skills. Avoid patterns of ineffective listening in conversations. Ensure high levels of engagement in conversations. Demonstrate empathy as a core component of effective communication. Apply active listening skills. Apply self-awareness to improve listening skills.

Technology Requirements

We want to be sure you have the tools to succeed! Review the Computer System and Technology Requirements to learn about the technology you'll need. If you have questions about your setup, contact support@academy.wgu.edu.

You will need Adobe Acrobat Reader DC. If you haven't already, download this free software. You may encounter an interactive form that contains fields that you can select or fill in. Review how to fill in a PDF form.

Key Contacts

Certificate Connect
Check out this online community to take advantage of course resources, including videos and tips from your educators. You can ask and answer questions, provide feedback on your progress, and interact with fellow students. You will find this platform in the Student Resources section of the course. Log on and do some exploring!

Technical Support
If you encounter technical issues, be sure to contact the Help Desk. Just submit a Support Request for assistance.

Program Support
Do you have questions about your account? Student Support has answers. They can help with billing, switching courses, and other requests. You can contact them at (888) 320-0540 or support@academy.wgu.edu.

Accommodations

WGU provides compliant and accessible learning experiences. If you require accommodation, please contact us at the start of the course. You can email disability@academy.wgu.edu.

We are committed to ensuring that all students with disabilities have equal access to WGU's services and materials. We strive to use best practices for accessibility. Our goal is to conform to existing U.S. laws, including the Americans with Disabilities Act and Section 504 and Section 508 of the Rehabilitation Act.

Our learning management system (LMS) platform is Open edX. Open edX’s commitment to accessible content is published in their Website Accessibility Policy.