REMOTE_Remote_Employer-Led_Digital_Marketing_Capstone

Course Description and Competencies

What to Expect

In this course, you will synthesize and apply all the knowledge you’ve gained in the Digital Marketing Fundamentals certificate program into one comprehensive project. Using a platform called Riipen, you will select a project assigned by an actual company that aligns with your interests and career goals. You will conduct market research, develop targeted campaigns, and deliver marketing assets according to the project's specifications. You should plan to dedicate 40–80 hours over a period of 4–8 weeks on this Riipen client project. This process will demonstrate your technical expertise and understanding of the tools and competencies you've gained in this program. Once you have delivered your project to the client, you will submit a presentation explaining your process and the strategic decisions that went into your project.

Prerequisites:

Marketing in the Digital Era (D373A), Digital Marketing Science (D378A), and E-Commerce and Marketing Analytics (D381A), and Mastering HubSpot (HS) are prerequisites for this course.

Course Competencies

This course covers the following competencies:

The student integrates and synthesizes competencies from across the certificate program and thereby demonstrates the ability to participate in and contribute value to the chosen professional field.

Assessment

You will demonstrate competency through one client marketing project and one final presentation. You must achieve a ranking of Competent on each assessment to pass the course.

You may attempt each assessment two times before additional support is necessary. If you require further attempts, please contact your Student Experience Team.

1 Client Marketing Project

1 Final Presentation

1 Competency Unit

Course Outline

Module	Upon completion of this module, you will be able to:
The Capstone Project	Apply digital marketing and e-commerce tools and strategies to define and plan a project aligned with business objectives. Develop marketing deliverables, as defined by a client project brief. Demonstrate professionalism and professional communication skills when working with a marketing client. Incorporate the use of AI and other appropriate technology tools into the creation of marketing plans and/or materials. Reflect on experiences working on real-world marketing projects. Communicate information about your marketing experience to potential employers and clients in a professional manner.

Module

Upon completion of this module, you will be able to:

The Capstone Project

Apply digital marketing and e-commerce tools and strategies to define and plan a project aligned with business objectives.
Develop marketing deliverables, as defined by a client project brief.
Demonstrate professionalism and professional communication skills when working with a marketing client.
Incorporate the use of AI and other appropriate technology tools into the creation of marketing plans and/or materials.
Reflect on experiences working on real-world marketing projects.
Communicate information about your marketing experience to potential employers and clients in a professional manner.

Technology Requirements

We want to be sure you have the tools to succeed! Review the Computer System and Technology Requirements to learn about the technology you'll need. If you have questions about your setup, contact support@academy.wgu.edu.

You will need Adobe Acrobat Reader DC. If you haven't already, download this free software. You may encounter an interactive form that contains fields that you can select or fill in. Review how to fill in a PDF form.

Key Contacts

Certificate Connect
Check out this online community to take advantage of course resources, including videos and tips from your educators. You can ask and answer questions, provide feedback on your progress, and interact with fellow students. You will find this platform in the Student Resources section of the course. Log on and do some exploring!

Technical Support
If you encounter technical issues, be sure to contact the Help Desk. Just submit a Support Request for assistance.

Program Support
Do you have questions about your account? Student Support has answers. They can help with billing, switching courses, and other requests. You can contact them at (888) 320-0540 or support@academy.wgu.edu.

Accommodations

WGU provides compliant and accessible learning experiences. If you require accommodation, please contact us at the start of the course. You can email disability@academy.wgu.edu.

We are committed to ensuring that all students with disabilities have equal access to WGU's services and materials. We strive to use best practices for accessibility. Our goal is to conform to existing U.S. laws, including the Americans with Disabilities Act and Section 504 and Section 508 of the Rehabilitation Act.

Our learning management system (LMS) platform is Open edX. Open edX’s commitment to accessible content is published in their Website Accessibility Policy.