HUB_Mastering_HubSpot

Course Description and Competencies

What to Expect

Marketing automation software allows marketers to create automated workflows to improve the efficiency of marketing activities. This course introduces you to the HubSpot marketing software while allowing you to earn a certification in an industry marketing tool. You will learn to use HubSpot to...

• run efficient marketing campaigns.
• manage content marketing.
• analyze contacts and channel-specific traffic.
• create customized reporting dashboards.

Throughout the course, you will find videos, readings, and a variety of interactive elements. These include knowledge checks to help deepen your understanding of the content. Engaging with these activities reinforces new learning. It also complements the knowledge you bring to this area of study.

Assessment

This course will prepare you to take the HubSpot Marketing Software Certification exam, which is a requirement of the WGU Digital Marketing Certificate program

1 Certification Exam

1 Competency Unit

Course Outline

Module	Upon completion of this module, you will be able to:
Personas, Contacts, and Segments	Define, audit, and add buyer personas. Create, access, clean, and customize your contacts database. Build segments and create lists.
Campaigns and Calls-to-Action	Create and report on campaigns. Design effective call-to-action (CTA) components. Add a CTA button in your HubSpot content.
Forms and Workflows	Optimize form design. Create regular forms and pop-up forms. Implement automation with workflows.
Emails, Social Media, and Reporting	Create, configure, schedule, and send emails in HubSpot. Set up social accounts and a publishing schedule. Use marketing reports, traffic analytics reports, and dashboards.

Technology Requirements

We want to be sure you have the tools to succeed! Review the Computer System and Technology Requirements to learn about the technology you'll need. If you have questions about your setup, contact support@academy.wgu.edu.

You will need Adobe Acrobat Reader DC. If you haven't already, download this free software. You may encounter an interactive form that contains fields that you can select or fill in. Review how to fill in a PDF form.

Key Contacts

Certificate Connect
Check out this online community to take advantage of course resources, including videos and tips from your educators. You can ask and answer questions, provide feedback on your progress, and interact with fellow students. You will find this platform in the Student Resources section of the course. Log on and do some exploring!

Technical Support
If you encounter technical issues, be sure to contact the Help Desk. Just submit a Support Request for assistance.

Program Support
Do you have questions about your account? Student Support has answers. They can help with billing, switching courses, and other requests. You can contact them at (888) 320-0540 or support@academy.wgu.edu.

Accommodations

WGU provides compliant and accessible learning experiences. If you require accommodation, please contact us at the start of the course. You can email disability@academy.wgu.edu.

We are committed to ensuring that all students with disabilities have equal access to WGU's services and materials. We strive to use best practices for accessibility. Our goal is to conform to existing U.S. laws, including the Americans with Disabilities Act and Section 504 and Section 508 of the Rehabilitation Act.

Our learning management system (LMS) platform is Open edX. Open edX’s commitment to accessible content is published in their Website Accessibility Policy.