Course Order:

Orientation
Marketing in the Digital Era
Digital Marketing Science
E-commerce and Marketing Analytics
Mastering HubSpot
Remote Employer-Led Digital Marketing Capstone Project

Term Length: 6 months

This Finish Fast Checklist is designed to help you stay on track, remain focused, and complete your program on time. To keep yourself motivated, post it where you’ll see it daily.

These five courses will help you develop complementary skills related to marketing science, analytics, and e-commerce. Along the way, you will earn 12 competency units by completing each of the following assessments

3 Final Exams
1 Certificate Exam
1 Final Project
Orientation

Our Ready for Success course will help you understand the terms, tools, and teams available to support your learning journey. It’s the first step to complete before beginning your certificate coursework.

Career Services

Ready for the next step in your career? Take advantage of our on-demand career support options via our online tutoring service. These include:

  • Interview Prep
  • Job Search and Application Support
  • Resume Help
Certificate Connect

Don’t miss the Certificate Connect, where you will find additional resources, such as videos, tips and tricks, and/or other tools to support your learning journey. There, you can also interact with students enrolled in this program.

Courses

Marketing In The Digital Era

3 Competency Units

View Syllabus

Skills:

  • Advertising 
  • Brand Strategy 
  • Business Strategies 
  • Content Marketing 
  • Customer Lifecycle Management 
  • Customer Relationship Management 
  • Digital Marketing 
  • Ethical Responsibility 
  • Key Performance Indicators (KPIs) 
  • Marketing Planning β€’ Market Segmentation 
  • New Product Development 
  • Problem-Solving 
  • Strategic Marketing 
  • Value Proposition

Learning Activities:

  • Curated Readings 
  • Videos 
  • Knowledge Checks 
  • Lightning Round Quizzes 
  • Final Exam 

Digital Marketing Science

4 Competency Units

View Syllabus

Skills:

  • Content Marketing 
  • Digital Marketing 
  • Key Performance Indicators (KPIs) 
  • Market Development 
  • Marketing Planning 
  • Marketing Software 
  • Market Profile 
  • Market Research 
  • Product Management 
  • Sales Intelligence 
  • Search Engine Marketing 
  • Search Engine Optimization 
  • Social Media Marketing 
  • Strategic Marketing 
  • Web Design

Learning Activities:

  • Curated Readings 
  • Knowledge Checks 
  • Lightning Round Quizzes 
  • Final Exam 

E-Commerce And Marketing Analytics

3 Competency Units

View Syllabus

Skills:

  • Advertising Campaigns 
  • Budgeting 
  • Customer Experience 
  • Digital Sales 
  • Forecasting 
  • Market Development 
  • Marketing Planning 
  • Market Trend 
  • Media Strategy 
  • Online Communication 
  • Operations 
  • Presentations 
  • Project Management 
  • Sales 
  • Search Engine Marketing 
  • Spreadsheets 
  • Stakeholder Management 
  • Strategic Planning 
  • Web Analytics  

Learning Activities:

  • Curated Readings 
  • Google Course Quizzes 
  • Lightning Round Quizzes 
  • Final Exam 

Mastering HubSpot

1 Competency Unit

View Syllabus

Skills:

  • Content Marketing 
  • Customer Experience 
  • Customer Relationship Management 
  • Digital Marketing 
  • HubSpot CRM 
  • Market Segmentation 
  • Online Communication

Learning Activities:

  • Curated Readings 
  • Videos 
  • Knowledge Checks 
  • Bonus Resources 
  • HubSpot Marketing Softwareβ€―Certification Exam

Remote Employer-Led Digital Marketing Capstone Project

1 Competency Unit

View Syllabus

Skills:

  • Apply Self-Reflection Techniques 
  • Communicate In Person or Electronically Professionally
  • Maintain Relationships with Customers 
  • Marketing Plan Development 
  • Marketing Campaigns Implementation

Learning Activities:

  • Curated Readingsβ€― 
  • Videosβ€― 
  • Bonus Resources 
  • Client Project 
  • Final Presentation